ICCO - "The People's Pizzeria"

Icco Pizza stands out as a bustling hub for pizza enthusiasts seeking a mix of value, variety, and quick service. Offering an impressive range of handmade pizzas, the kitchen serves up everything from classic Margherita to more adventurous options like vegan Seitan. Despite its modest and practical canteen-style interior that facilitates a fast-paced dining atmosphere, it's the true allure of affordability that draws a diverse crowd of students, tourists, and locals alike. The cornmeal-dusted, crispy base bolsters an array of toppings with options for customization via chilli flakes and oils, adding depth to each bite. Though the service is primarily self-serve, efficiency ensures that even during peak hours, patrons are not left waiting excessively. Located in the vibrant locale of Goodge Street, this establishment scores high on both price-to-quality ratio and atmosphere, making it a popular choice for a satisfying yet economical meal.