Pizza East - Shoreditch

Exceptional Service Shines at Popular Pizzeria

Pizza East in Shoreditch is a charming spot that hits several high notes, even when the occasional off-key note sneaks into the symphony. The atmosphere combines a rustic-industrial charm with a cozy sense of welcome, which many patrons embrace, though it sometimes vies with louder than life music choices. The pizza offerings are undoubtedly the calling card here—particularly the mushroom pizza, which seems to have earned some devout followers. I adored the Funghi pizza, whose rich flavors unfolded effortlessly and managed to make a memorable impression despite the rather thin crusts that some likened to sheets of A4 paper. It wasn’t just the pizza that caught my fancy—the courgette fritti was an unexpected star, bursting with flavor well worth the garlic breath.

While prices may oscillate towards the higher end for Shoreditch standards, especially given the rather petite serving sizes, the service truly shines to smooth over any frayed edges. On various occasions, servers like Nadia and bartenders like Armonela have transformed simple meals into exceptional experiences through their friendly attentiveness and sunny dispositions. Their recommendations offer safe harbor when navigating the sometimes dizzying array of options, ensuring the entire visit feels more personal. For all the minor culinary hiccups, Pizza East curates a slice of London dining enriched by hospitality that makes me think fondly of returning—likely for the salads and house-made cocktails rather than another spin with the pizza selection. — Milo Tastemaker