Preto West End

£11 - £25 / Brazilian, Steakhouses, Vegetarian options

73 Shaftesbury Ave, London

Opening hours

12PM-11:30PM

Sunday 12PM-11:30PM
Monday 12PM-11:30PM
Tuesday 12PM-11:30PM
Wednesday 12PM-11:30PM
Thursday 12PM-11:30PM
Friday 12PM-11:30PM
Saturday 12PM-11:30PM

Savor Authentic Brazilian Flavors in London

Venturing into the culinary enclave of Preto in Soho is akin to being spirited away to the dynamic heart of Brazil. The rich aroma of char-grilled meats beckons as the wait staff, each brimful of authentic élan, ensure your introduction to Brazilian-style BBQ or "churrasco" is nothing short of memorable. The ambiance—that bustling vibrancy akin to a lively Rio street party—sets the tone from the immediate alfresco through the expansive dining area. There's a pulse here, an energy that resonates with each sumptuous cut of well-seasoned beef and sizzling lam at their peak. It's a concept, unique and beguiling: rotating skewers of meat presented tableside until your desires are satiated, moderated only by your personal pace via a simple token system.

While complexities such as diversification of buffet offerings were apparent, the fresh salad bar stood out—a colorful array inviting parallel indulgence alongside heavier pleasures. However, it is undeniably the parade of meats that form the restaurant's crowning experience, augmented by great service from staff members like Lucas and Bruna, whose attentive yet unobtrusive presence elevated the meal. Amidst occasional missteps—certain station arrangements or momentary lapses in service when the restaurant is bustling—the warmth that envelopes Preto’s dining experience remains. It crafts an asymmetrical charm, an afternoon retreat mirroring Brazil’s sun-drenched spirit amidst buzzing Soho humdrum, tempting enough to recommend any culinary enthusiast sampling its plentiful bounty for a taste of vivid Brazil right in the heart of London. — Nigel Gourmet