The Snapery East

£8 - £20

373 Helmsley Pl, London

Opening hours

7AM-4PM

Sunday 7AM-4PM
Monday 7AM-4PM
Tuesday 7AM-4PM
Wednesday 7AM-4PM
Thursday 7AM-4PM
Friday 7AM-4PM
Saturday 7AM-4PM

Outstanding Pastry and Coffee in Welcoming Atmosphere

On a crisp autumn morning, I strolled into The Snapery East—my intentions divided between experiencing their much-celebrated breads and uncovering whether the lingering criticisms had been justified. The immediate embrace of the bakery's warmly rustic ambiance promised solace from the bustling streets outside. This café-bakery fusion tucked away in Hackney holds its own, offering breakfast and a coffee as early birds discover what awaits within decorative shelves lined with meticulously crafted loaves.

As the soft, sunlit hues bathed the lovely outdoor seating area, I couldn't help but succumb to their renowned cardamom bun, a delight with just enough sweetness to perfectly balance a smooth latte, often touted as the best in East London. The pastry counter deserves its accolades—each baked creation flaunting a crisp exterior yielding to a sumptuous, tender interior—a testament to mastering the simple marriage of flour, water, and sugar. Yet, it is not all saccharine perfection here; despite the richness echoing from bakery to brunch, certain aspects could do with a little rise. Granted, some inconsistency in service hinted at capabilities beyond what was evident this visit. Still, for the most part, The Snapery East successfully solidifies its standing as more than a neighborhood haunt, enveloping patrons in a beguiling blend of skillful baking amidst a venue inviting calm and pause. — Clarissa Cuisinier