Sam's Cafe Primrose Hill

£8 - £20 / American, Vegetarian options

40 Chalcot Rd, London

Opening hours

8AM-10PM

Sunday 8AM-10PM
Monday 8AM-10PM
Tuesday 8AM-10PM
Wednesday 8AM-5PM
Thursday 8AM-10PM
Friday 8AM-10PM
Saturday 8AM-10PM

Charming Primrose Hill Gem with Top Staff

Stumbling upon Sam's Cafe, nestled in the charming district of Primrose Hill, is akin to discovering a delightful friend in the bustle of city life. The handsome little cafe has the ambiance of something from a classic London Fairytale, complete with light-filled nooks and a warm, inviting aroma that greets visitors upon entry. While the exuberant staff cast varying impressions—ranging from disinterested to heartwarmingly charming—they bring a curious charm that is synonymous with an endearing imperfection. One cannot ignore how the vibrant artwork adorning the walls lends a lovely intimacy to the cafe, offering patrons a perfect backdrop as they indulge in what could be described as wholesome culinary simplicity.

The menu at Sam’s boasts passionate renditions of breakfast classics. Noteworthy was the adventurous avocado toast, adorned with mint and chives dancing atop a creamy lime spread—it was nostalgically indulgent, an ode to elevated homely indulgence. Yet for those surveying other offerings, the experiences (unfortunately) don't unanimously resonate with culinary praise. While some rave about the finest bacon rolls and spirited eggs Royale, others narrate a tale of washed-out steak bacon and half-hearted Full English breakfasts marked by soupy hash browns. Despite it all, it's plain to see Sam’s unmistakable potential; perhaps in finding its culinary rhythm, this quaint cornerstone of Primrose Hill will truly come alive, elevating breakfast to the realm of a cherished favorite pastime. — Nigel Gourmet