The Perception at W London

£16 - £160 / British

W, Leicester Square, 10 Wardour St, London

Opening hours

6:30AM-2AM

Sunday 7AM-1AM
Monday 6:30AM-1AM
Tuesday 6:30AM-1AM
Wednesday 6:30AM-1AM
Thursday 6:30AM-1AM
Friday 6:30AM-2AM
Saturday 6:30AM-2AM

Perfect Afternoon Tea and Warm Hospitality

Upon stepping into the electric ambiance of W London, I was instantly transported to a world infused with cutting-edge design and warm hospitality. Its vivid neon glow and vibrant music set a contemporary stage, while the elegance of the interior is adorned with playful glittering mirrors, reminiscent of a chic modern playground. The dining area is seamlessly alluring, encouraging leisurely brunches and indulgent afternoon teas that have garnered rave admiration. Among my favorite experiences was the celebrated afternoon tea, served with an array of tantalizing pastries that seemed as much art as they were sumptuous desserts. This immersive culinary delight is accentuated by an equally eclectic selection of refreshing teas, a highlight for anyone seeking both tradition and flair in quaint ritual.

What makes W London truly shine, however, is the stellar service—even forming the nucleus of its charm. Individual staff members like Elvira, Ines, and Mariia transform meals and cocktail hours into warmly personalized experiences, their expert drink recommendations embodying the essence of genuine care and connection, which had patrons returning in delight for second rounds. Despite the occasional lapse in consistency, particularly with mishandled or forgetful administrative issues, these brief stumbles hardly overshadow the collective vibrancy and professionalism exuded by the staff, as demonstrated through heartwarming gestures such as handcrafted cocktails to commemorate a patron's engagement. W London captures a thoroughly cosmopolitan spirit, making every meal or evening drink not just a destination but an experience woven into memorable moments that draw you back, time after time. — Jasper Griddle