Discover the most irresistible scones & jam for your afternoon tea in London

After weeks of intensive scone consumption (purely for research purposes, I assure you), my waistline may never forgive me, but my taste buds are eternally grateful. Here's the definitive guide to London's finest afternoon indulgences — tested, tasted, and occasionally inhaled with unbecoming enthusiasm.

1. Fortnum & Mason

The Diamond Jubilee

The Diamond Jubilee Tea Salon radiates such grandeur that even my most hardened critic's cynicism melts like clotted cream on a warm scone. As I settled into my mint-green chair beneath the gleaming chandeliers, I couldn't help but marvel at how this 317-year-old institution has maintained its impeccable standards. Wrapped in pristine white napkins, the legendary scones (part of the £70 afternoon tea) arrive perfectly warm — one plain, one fruit — accompanied by F&M's Somerset clotted cream and their wild blueberry preserve (a recipe unchanged since 1891, and rightfully so). The surroundings are predictably plush: dove-grey walls, upholstered chairs, and those signature Eau de Nil accents that whisper old money without shouting it. The service is flawless — my teacup never reached empty before being gracefully refilled by expert tearistas who seemed to materialise from thin air.

Average bill: £70-85 per person for afternoon tea

2. Soho's Secret Tea Room

Coach & Horses

This vintage wonderland above the Coach & Horses pub is like stumbling into a 1940s film set where Glenn Miller provides the soundtrack and mismatched china tells tales of victory rolls and victory bonds. Their homemade scones (£9.95 for cream tea) are an absolute steal, arriving warm and proud atop vintage stands. My fruit scone was perfectly studded with plump sultanas, while the homemade strawberry jam achieved that elusive sweet-tart balance that mass-produced preserves can only dream of. The house blend tea (£3.95) comes in cups that could probably spill secrets from the war years. Getting to this parlour is part of the experience: upon arrival, you navigate through the pub's bustling entrance and approach the bar staff with a whisper, requesting access to the secret tearoom, which feels delightfully conspiratorial.

Average bill: £25-35 per person

3. Daylesford Organic Farm Café (Brompton Cross)

Daylesford Organic

The Brompton Cross branch has mastered the art of making wholesome look luxurious. Their organic fruit scones (£4.50) are rustic rebels in SW3's polished world — proof that you don't need gilt edges to achieve greatness. Made with their own non-chemical flour and served with estate-made preserves, these beauties could convert even the most committed junk food enthusiast to the organic cause. Their seasonal specials — like the elderflower-glazed scone (£4.95) — are where tradition meets innovation in the most delightful way. The marble tables and abundance of natural light make everything look Instagram-ready, though the weekend crowds of Chelsea's finest can make securing a table feel like participating in a particularly genteel version of The Hunger Games.

Average bill: £20-30 per person

4. Candella Tea Room

Candella

This Kensington Church Street gem is where royal memorabilia meets serious baking prowess. Their signature lavender scones (£6.95 for two) initially raised my skeptical eyebrow — florals in baked goods can be a slippery slope toward eating potpourri — but these are a masterclass in subtle flavoring. Paired with their homemade wild raspberry jam and proper Cornish cream, they've created something that shouldn't work — but absolutely does. The brown Betty teapots (£3.95 for house blend) come with unlimited hot water refills, served by staff who treat everyone like favorite regulars. The space is cozy enough to eavesdrop on fascinating conversations in at least three different languages — though you'll be too busy with your scones to bother.

Average bill: £18-25 per person

5. Brigit's Bakery

Brigit's Bakery

While tourists queue for their afternoon tea buses, smart Londoners head to their Covent Garden location. At Brigit's Bakery, the pink velvet banquettes and marble tables create an atmosphere that's one part Parisian chic, two parts London sass. Their plain scones (£8.95 for two) are technical masterpieces masquerading as simple pleasures — think Mary Berry precision meets French patisserie flair. They stick to Rodda's clotted cream and Wilkin & Sons jam because some classics shouldn't be messed with. Their signature Brigit's Tea blend (£4.95) has notes of bergamot and vanilla that make standard Earl Grey seem positively boring. The French twist on traditional afternoon tea (£39.50) proves that the Channel divide can be bridged with enough butter and skill.

Average bill: £39-55 per person

6. The Connaught

Afternoon Tea

Jean-Georges' crystal-spun conservatory makes mere mortals feel as though they've accidentally wandered into a fairy tale. Their scones (part of the £75 afternoon tea) are essentially the James Bond of baked goods — sophisticated, perfectly proportioned, and likely to make you feel slightly inadequate. The house-made strawberry jam and clotted cream arrive in silver vessels that wouldn't look out of place in the Crown Jewels. Their bespoke Mariage Frères tea blend deserves its own sonnet — complex enough to stand up to the richness while maintaining its dignity. The Murano glass chandeliers and stained-glass windows provide a setting that makes you forget about your bank balance.

Average bill: £75-90 per person

7. Brown's Hotel

The Drawing Room

Agatha Christie's favorite tea spot still serves scones that could inspire a murder mystery — they're criminally good. Part of the £65 tea service, these warm pillows of perfection arrive continuously throughout your sitting, because heaven forbid you should eat a room-temperature scone. The wood-paneled room with its original Jacobean ceiling hosts a baby grand piano that tinkles away while you slather house-made preserves with appropriate enthusiasm. The additional jam selection feels like winning a very posh lottery, though the classic strawberry holds its own against fancier flavors.

Average bill: £65-80 per person

8. Ham Yard Hotel

Ham Yard Hotel

Kit Kemp's design aesthetic here is what Alice in Wonderland might have created after attending art school. The scones (part of the £45 afternoon tea) arrive on Wedgwood china so beautiful it belongs in a museum, yet they manage to steal the show. Achieving both richness and cloud-like lightness, they're served with seasonal preserves that make you wonder if they have a jam alchemist hidden in the kitchen. The house blend tea could make a coffee addict switch sides. Between the bold patterns and contemporary art, it's like having tea in London's most stylish friend's living room — assuming your friend has impeccable taste and a team of world-class bakers at their disposal.

Average bill: £45-60 per person